About us

Hi — I'm Eddie

I live and breathe design and thrive in collaborative environments where strategy and creativity go hand in hand.

OH SO important

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Whether it’s translating a brand strategy into a compelling identity or shaping digital experiences that feel seamless and considered, I like to bring fresh thinking and a sharp eye for detail.

Projects with true purpose are the grail, and in terms of approach, it's better to ZAG. There's enough copycats and unoriginals out there.

I’ve worked alongside strategists, creative directors, and UX teams to deliver work that not only looks great but has real impact. I move fast, leverage AI where it makes sense, and uphold the same high standards your team does. Looking for a designer who gets it? Let’s talk.

Read my LinkedIn recommendations.

Sector highlights: Clients in SaaS, fintech, wellness tech, green tech, wearable tech, fashion, lifestyle, professional services, real estate, construction, beauty, food, supplements and health and fitness.

Agencies highlights: Super Union, Pencil Agency, Frank Bright & Abel, Living Group, Goose UK, Small Back Room, One GMT, Siren, Mash, Matchbox London, Hart D'Lacey & Yellow Digital.

Brands highlights: Samsung, North Face, Ernst & Young, Boots, Casio, GHD, Chivas Regal, DAZN, Lee Cooper, City Traders Imperium, UKBCSD, Etopia, Kasowitz, Harneys, Senze, Elixr, Space Station, TEN Health & Fitness, Douglass & Gordon & Hamptons International.
Kind words
"Working with Eddie was a joy! We were able to collaborate on a few web and branding projects in 2024 and I really appreciated how he approaches both collaboration and design work. He works to really understand the problem to be solved and the business needs and outcomes to achieve.

He asks great questions to dig a level deeper, sources inspiration with creativity, embeds user research into his work and incorporates feedback and pivots with ease. All while working quickly, efficiently and bringing a sense of innovation and delight to all of his work.

Working with Eddie is a true partnership and if you have the opportunity to do so, take it!"
Caroline Mwaura, Product & Ops Leader
"I had the pleasure of working with Eddie for 2 years. He brings a unique perspective to every design project. He is naturally curious and instinctively accurate which enables him to create distinct and compelling design solutions that capture audience’s imaginations and drive greater engagement for brands.

He is proven in leading both projects and teams to deliver excellent results for clients. His ability to communicate meaningfully with clients also set’s him apart as a creative.

Whilst working with him on brand and digital projects he’s demonstrated a naturally ability to guide client’s through the process and ensure that they are comfortable and confident at every juncture.

In addition to his extensive capabilities as a creative, Eddie is also a warm, fun, and energetic personality who’s natural ability to engage with clients, colleagues, and creative partners has always made for more enjoyable and ultimately successful project experiences.

Eddie will bring talent, energy, and charisma to any project or agency. I highly recommend working with him."
Andy Richards, Creative Director
"Eddie, first and foremost, is customer delivery focussed. Working with him you get an immediate sense that he loves his craft, is quick to understand functional requirements and puts himself forward to be that bridge between tech and product without hesitation.

Working in a tight-knit team with tight deadlines often dictates the work-stream styles. While working with Eddie, I saw him often question ways of working and actively help to iterate with our PM on how best to shape timelines, scale from initial MVPs and design roadmaps.

UI and UX is what he distinguishes himself in being a complete authority on, but I wouldn't be surprised if he soon realises Service Design and/or product designing is more akin to his fantastic stakeholder manager skills."
Harry Lincoln, Lead product Engineer
"Worked with Ed at Living Group, and let me tell you—he’s a class act. Sharp as a tack when it comes to brand, product, and UI design, with a knack for turning complex ideas into seamless, stunning work.

Not only does he get brand strategy like nobody’s business, but he’s also a top-notch collaborator—quick on the uptake, full of solid insights, and always delivering on time (even when the pressure’s on). His UI designs? Slick, smart, and a joy to use.

In short, if you get the chance to work with Ed, grab it. You won’t regret it."
Tim Phelan, Senior Product Designer
"I worked very closely with Eddie for three years. His design work is second to none and he's managed to transform our business from our initial seed-round branding, to positioning us as the leader in our field.

He is extremely professional and takes time to really understand a brief and what you are looking for. This was evidenced especially clearly in the rebuilding and redesigning of our company website.

I would highly recommend using him!"
Alex Fink, CEO

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